It was your average movie going experience - except better. When you buy your tickets (for 7 or 8,000W) you pick your seats, almost as if you were buying tickets to a concert or a sporting event. They even come out looking like event type tickets too:
(on top is a ticket I had randomly in my wallet from when I saw Harry Potter in New York, and the bottom is from Shinsaegae)
So a big group of westerners walk up to the counter and just kind of point to what seats they want. They print out a ticket with your seat number and you can be on your way. The concession stands seem to be exactly the same - big sizes, semi-expensive prices, sodas and candies and nachos.
The theater itself was pretty cool... big stadium style chairs that are absurdly comfortable with big arm rests and the screens are as big as the ones I used to watch in Times Square - and excellent quality surround sound too. I'm sure there are some smaller theaters and some run down ones too, but the one I saw was a pleasant experience. I opted out of going to see something tonight, but I'll be back.
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